{"id":614,"date":"2013-09-07T08:58:25","date_gmt":"2013-09-07T12:58:25","guid":{"rendered":"http:\/\/www.davidcmills.com\/blog\/?p=614"},"modified":"2013-09-07T08:58:25","modified_gmt":"2013-09-07T12:58:25","slug":"how-not-to-build-your-personal-brand","status":"publish","type":"post","link":"http:\/\/www.davidcmills.com\/blog\/how-not-to-build-your-personal-brand\/","title":{"rendered":"How NOT to Build Your Personal Brand"},"content":{"rendered":"<p>Here are ten common mistakes people make when building their brand that actually diminish brand value. Avoid these mistakes when working on your personal brand. William Arruda shares his experience in working with executives on their brands. William is the Founder of Reach Personal Branding and author of Ditch. Dare. Do! and Career Distinction.<br \/>\n<\/p>\n<div  id=\"_ytid_63564\"  width=\"600\" height=\"338\"  data-origwidth=\"600\" data-origheight=\"338\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/QxMujquijD0?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=0&#038;fs=0&#038;playsinline=0&#038;autohide=1&#038;theme=light&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\"><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"YouTube player\"  src=\"https:\/\/i.ytimg.com\/vi\/QxMujquijD0\/hqdefault.jpg\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here are ten common mistakes people make when building their brand that actually diminish brand value. Avoid these mistakes when working on your personal brand. William Arruda shares his experience in working with executives on their brands. William is the &hellip; <a href=\"http:\/\/www.davidcmills.com\/blog\/how-not-to-build-your-personal-brand\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-614","post","type-post","status-publish","format-standard","hentry","category-other"],"_links":{"self":[{"href":"http:\/\/www.davidcmills.com\/blog\/wp-json\/wp\/v2\/posts\/614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.davidcmills.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.davidcmills.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.davidcmills.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.davidcmills.com\/blog\/wp-json\/wp\/v2\/comments?post=614"}],"version-history":[{"count":1,"href":"http:\/\/www.davidcmills.com\/blog\/wp-json\/wp\/v2\/posts\/614\/revisions"}],"predecessor-version":[{"id":615,"href":"http:\/\/www.davidcmills.com\/blog\/wp-json\/wp\/v2\/posts\/614\/revisions\/615"}],"wp:attachment":[{"href":"http:\/\/www.davidcmills.com\/blog\/wp-json\/wp\/v2\/media?parent=614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.davidcmills.com\/blog\/wp-json\/wp\/v2\/categories?post=614"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.davidcmills.com\/blog\/wp-json\/wp\/v2\/tags?post=614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}