Be1Leader

Marcia Blenko, leader of Bain & Company’s Global Organization Practice, explains how to put effective decision making at the center of your business.

Making an important decision is never easy, but making the right decision is even more challenging. Effective decision-making isn’t just about accumulating information and going with what seems to make the most sense. Sometimes, internal biases can impact the way we seek out and process information, polluting the conclusions we reach in the process. It’s critical to be conscious of those tendencies and to accumulate the sort of fact-based and unbiased inputs that will result in the highest likelihood that a decision actually leads to the desired outcome. In this video, Michael Mauboussin, Credit Suisse’s Head of Financial Strategies, lays out three steps that can help focus a decision-maker’s thinking.

Baba Shiv demystifies the brain chemistry that controls our decision making, and explains how you can regulate it to make better decisions. He also uses the latest neuroscience research to answer the question, “Is it better to make decisions in the morning or the afternoon?” Shiv is the Sanwa Bank Limited professor of marketing, and director of the Strategic Marketing Management Executive Program at the Stanford Graduate School of Business.