Be1Leader

In an AI-driven world, there is one thing technology can’t replace: TRUST.

MARIANA ATENCIO says authentic leadership isn’t optional — it’s the key to winning trust from your team and your customers. Why it matters: • People can sense when leaders aren’t genuine. • Trust inspires loyalty, belonging & bold ideas. • Authenticity gives teams permission to show up as themselves.

“If you’re a manager or a leader and all you do is dream big dreams and talk about the future in lofty visionary terms and you don’t actually get anything done, everyone is going to hate you.”